If somebody were to ask you to name a sports shoe manufacturer, you could probably rattle off the names of two or even three of these companies without a pause. There's every reason why these companies are household names, as this industry is one of the larger ones in the world. It's not surprising, therefore, that these companies spend so much on marketing in order to tell you about the latest and most amazing kind of footwear, but why do you need to look past all that branding imagery in order to get the perfect solution for you?
Choose Your Category
While it is certainly possible to buy a generic sports shoe if you're not too concerned about your form, you would ordinarily want to identify your need before you make any choice. For example, if you intend to play netball or tennis, you need a shoe that has been specifically designed to give you an element of movement when the pressure is on. The opposite may be true when it comes to cross-country, where you need to focus a lot more on the tread pattern and upper strength to keep your foot in place on those demanding trails. Each shoe may demand a different manufacturing process and may be made up of a variety of special materials. Technicians spend a great deal of time in their workshops in order to perfect the best solution for each sport, after all.
Overlooking the Hype
Assuming that you have identified the right kind of sports shoe you need, you should take time to ensure that you pick something that is perfect for your feet. Don't be dazzled by the outward appearance as this is often part of the branding hype, and make sure to test each shoe before you make a purchase.
Begin by making sure that you have enough room to move and that the shoe does not cause any untoward restrictions. Raise up onto your toes to check this out properly. The shoe should always feel firm but comfortable and not provide any restriction due to its shape, weight or size.
You'll also want to ensure that the shoe is not correcting your stance inappropriately. The wrong fit could cause your feet and legs to turn inward, and ideally, you should feel as if you're standing on the side of your feet when you take your normal gait.
Some people find that they are simply overwhelmed by the choice and don't really know what to look for, especially when starting out. If this is you, talk with a podiatrist before you buy anything, and they will help you to narrow down your choice.